[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.byma.cz\/druhy-seo-a-jak-s-nimi-pracovat\/#Article","mainEntityOfPage":"https:\/\/www.byma.cz\/druhy-seo-a-jak-s-nimi-pracovat\/","headline":"Druhy SEO a jak s nimi pracovat","name":"Druhy SEO a jak s nimi pracovat","description":"Klasick\u00e1 optimalizace pro vyhled\u00e1va\u010de je dlouhodob\u00fd proces, b\u011bhem kter\u00e9ho se odborn\u00edci staraj\u00ed o webov\u00e9 str\u00e1nky a soci\u00e1ln\u00ed s\u00edt\u011b. P\u0159iv\u00e1d\u00ed nov\u00e9 u\u017eivatele a prov\u00e1z\u00ed je procesem prodeje a\u017e do konce. Podle pr\u016fzkum\u016f prost\u0159ednictv\u00edm sv\u00e9ho webu m\u016f\u017eete v \u010cech\u00e1ch oslovit a\u017e neuv\u011b\u0159iteln\u00fdch 81 procent u\u017eivatel\u016f. Jak\u00e9 typy m\u016f\u017eete vyu\u017e\u00edt? Black hat, white hat, lok\u00e1ln\u00ed, mobiln\u00ed. Black hat […]","datePublished":"2019-07-13","dateModified":"2023-06-08","author":{"@type":"Person","@id":"https:\/\/www.byma.cz\/author\/#Person","name":"","url":"https:\/\/www.byma.cz\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/a6945111a6684c356ffa2edea93eeeab9450e38d2439d8ecd0a625f734db9218?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/a6945111a6684c356ffa2edea93eeeab9450e38d2439d8ecd0a625f734db9218?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"byma.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.byma.cz\/wp-content\/uploads\/img_a363733_w4361_t1576510533.jpg","url":"https:\/\/www.byma.cz\/wp-content\/uploads\/img_a363733_w4361_t1576510533.jpg","height":0,"width":0},"url":"https:\/\/www.byma.cz\/druhy-seo-a-jak-s-nimi-pracovat\/","about":["Online"],"wordCount":410,"articleBody":"   Klasick\u00e1 optimalizace pro vyhled\u00e1va\u010de je dlouhodob\u00fd proces, b\u011bhem kter\u00e9ho se odborn\u00edci staraj\u00ed o webov\u00e9 str\u00e1nky a soci\u00e1ln\u00ed s\u00edt\u011b. P\u0159iv\u00e1d\u00ed nov\u00e9 u\u017eivatele a prov\u00e1z\u00ed je procesem prodeje a\u017e do konce. Podle pr\u016fzkum\u016f prost\u0159ednictv\u00edm sv\u00e9ho webu m\u016f\u017eete v \u010cech\u00e1ch oslovit a\u017e neuv\u011b\u0159iteln\u00fdch 81 procent u\u017eivatel\u016f. Jak\u00e9 typy m\u016f\u017eete vyu\u017e\u00edt?  Black hat, white hat, lok\u00e1ln\u00ed, mobiln\u00ed.  Black hat Za\u010dn\u011bme t\u00edm nejhor\u0161\u00edm. Tento zp\u016fsob vyu\u017e\u00edvaj\u00ed specialist\u00e9, kte\u0159\u00ed se sna\u017e\u00ed dostat k c\u00edli a\u017e p\u0159\u00edli\u0161 rychle. Nejde jim o kvalitn\u00ed pr\u00e1ci. Naopak se sna\u017e\u00ed oklamat vyhled\u00e1va\u010d a zajistit klient\u016fm \u010di sob\u011b snadn\u00fd \u00fasp\u011bch. Tyto pokusy ov\u0161em ve v\u011bt\u0161in\u011b p\u0159\u00edpad\u016f kon\u010d\u00ed penalizac\u00ed, p\u0159\u00edpadn\u011b naprost\u00fdm odstran\u011bn\u00edm webu ze seznamu Googlu. Zejm\u00e9na ten si na toto jedn\u00e1n\u00ed d\u00e1v\u00e1 velk\u00fd pozor. White hat V tomto p\u0159\u00edpad\u011b se jedn\u00e1 o klasick\u00e9 SEO, kter\u00e9 systematicky a dlouhodob\u011b buduje dobrou pov\u011bst spole\u010dnosti. Pe\u010duje o p\u0159\u00edliv nov\u00fdch n\u00e1v\u0161t\u011bvn\u00edk\u016f, anal\u00fdzu kl\u00ed\u010dov\u00fdch slov, skute\u010dn\u00fd linkbuilding, relevantn\u00ed obsah a mnoho dal\u0161\u00edho. Skv\u011bl\u00fdm p\u0159\u00edkladem je SEO z Brna od Seolight.cz. Od odborn\u00edk\u016f z\u00edsk\u00e1te komplexn\u00ed slu\u017eby a investice se rozhodn\u011b vyplat\u00ed. Mnohon\u00e1sobn\u011b se toti\u017e navr\u00e1t\u00ed. Lok\u00e1ln\u00ed varianta Nejvy\u0161\u0161\u00ed relevanci m\u00e1 tento druh pro spole\u010dnosti, kter\u00e9 p\u016fsob\u00ed zejm\u00e9na v jednom m\u011bst\u011b. P\u0159i spr\u00e1vn\u00e9m postupu doc\u00edl\u00edte toho, \u017ee se jako v\u00fdsledek dotazu zobraz\u00edte u\u017eivatel\u016fm, kte\u0159\u00ed se nach\u00e1z\u00ed ve stejn\u00e9m m\u00edst\u011b jako samotn\u00fd obchod. D\u016fle\u017eit\u00fd je p\u0159edev\u0161\u00edm pro restaurace, \u0159emesln\u00edky, l\u00e9ka\u0159e, pr\u00e1vn\u00edky apod. Pro v\u0161echny, kte\u0159\u00ed nemaj\u00ed jen e-shop, ale kamennou prodejnu.   Mobiln\u00ed Posledn\u00edm je velmi speci\u00e1ln\u00ed kategorie. Ji\u017e z n\u00e1zvu trochu vypl\u00fdv\u00e1, o co se jedn\u00e1. Jde o optimalizaci soust\u0159ed\u011bnou na v\u00fdsledky vyhled\u00e1v\u00e1n\u00ed prost\u0159ednictv\u00edm smartphon\u016f. Je logick\u00e9, \u017ee se toto odv\u011btv\u00ed st\u00e1le rozv\u00edj\u00ed, proto\u017ee lid\u00e9 vyu\u017e\u00edvaj\u00ed sv\u00e9 telefony \u010d\u00edm d\u00e1l v\u00edce ke v\u0161emu, v\u010detn\u011b dotaz\u016f a n\u00e1kup\u016f. B\u011b\u017en\u00e9 SEO se zab\u00fdv\u00e1 stoln\u00edmi po\u010d\u00edta\u010di, a proto je zde zcela nov\u00e9 odv\u011btv\u00ed, kter\u00e9 se o to star\u00e1.                                                                                                                                                                                                                                                                                                                                                                                                  "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Druhy SEO a jak s nimi pracovat","item":"https:\/\/www.byma.cz\/druhy-seo-a-jak-s-nimi-pracovat\/#breadcrumbitem"}]}]