[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.byma.cz\/google-si-je-vedom-webovych-stranek-ktere-jsou-hostovany-na-subdomene-jineho\/#Article","mainEntityOfPage":"https:\/\/www.byma.cz\/google-si-je-vedom-webovych-stranek-ktere-jsou-hostovany-na-subdomene-jineho\/","headline":"Google si je v\u011bdom webov\u00fdch str\u00e1nek, kter\u00e9 jsou hostov\u00e1ny na subdom\u00e9n\u011b jin\u00e9ho","name":"Google si je v\u011bdom webov\u00fdch str\u00e1nek, kter\u00e9 jsou hostov\u00e1ny na subdom\u00e9n\u011b jin\u00e9ho","description":"Google ozn\u00e1mil, \u017ee hostov\u00e1n\u00ed obsahu na subdom\u00e9n\u011b nebo subslo\u017ece na webov\u00e9 str\u00e1nce jin\u00e9 entity nebude poru\u0161en\u00edm jeho p\u0159\u00edru\u010dek, a taky to, \u017ee bude zlep\u0161ovat jeho syst\u00e9my proto, aby rozpoznal takov\u00fdto obsah a zach\u00e1zel s\u00a0n\u00edm p\u0159\u00edslu\u0161n\u011b. Stanovisko bylo zve\u0159ejn\u011bno skrze Google Webmasters Twitterov\u00fd \u00fa\u010det \u010dtrn\u00e1ct\u00e9ho srpna. \u00a0 Samotn\u00fd Tweet. \u00a0 \u201eByli jsme n\u011bkolikr\u00e1t dot\u00e1z\u00e1ni, jestli mohou […]","datePublished":"2020-02-01","dateModified":"2020-02-01","author":{"@type":"Person","@id":"https:\/\/www.byma.cz\/author\/#Person","name":"","url":"https:\/\/www.byma.cz\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/a6945111a6684c356ffa2edea93eeeab9450e38d2439d8ecd0a625f734db9218?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/a6945111a6684c356ffa2edea93eeeab9450e38d2439d8ecd0a625f734db9218?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"byma.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"url":"https:\/\/www.byma.cz\/google-si-je-vedom-webovych-stranek-ktere-jsou-hostovany-na-subdomene-jineho\/","wordCount":703,"articleBody":"Google ozn\u00e1mil, \u017ee hostov\u00e1n\u00ed obsahu na subdom\u00e9n\u011b nebo subslo\u017ece na webov\u00e9 str\u00e1nce jin\u00e9 entity nebude poru\u0161en\u00edm jeho p\u0159\u00edru\u010dek, a taky to, \u017ee bude zlep\u0161ovat jeho syst\u00e9my proto, aby rozpoznal takov\u00fdto obsah a zach\u00e1zel s\u00a0n\u00edm p\u0159\u00edslu\u0161n\u011b. Stanovisko bylo zve\u0159ejn\u011bno skrze Google Webmasters Twitterov\u00fd \u00fa\u010det \u010dtrn\u00e1ct\u00e9ho srpna.\u00a0Samotn\u00fd Tweet. \u00a0\u201eByli jsme n\u011bkolikr\u00e1t dot\u00e1z\u00e1ni, jestli mohou t\u0159et\u00ed strany hostovat obsah na subdom\u00e9n\u00e1ch \u010di v\u00a0subslo\u017ek\u00e1ch na dom\u00e9n\u00e1ch n\u011bkoho jin\u00e9ho. Nen\u00ed to nic, co by \u0161lo proti na\u0161im p\u0159\u00edru\u010dk\u00e1m. Nebo\u0165 se tato praxe roz\u0161\u00ed\u0159ila, na\u0161e syst\u00e9my budou nyn\u00ed zlep\u0161ov\u00e1ny tak, aby mohly l\u00e9pe pochopit, \u017ee je takov\u00fd obsah nez\u00e1visl\u00fd na hlavn\u00ed webov\u00e9 str\u00e1nce a aby s\u00a0n\u00edm mohly zach\u00e1zet p\u0159\u00edslu\u0161n\u011b dle toho. Celkov\u011b doporu\u010dujeme, abyste nenechali ostatn\u00ed pou\u017e\u00edvat subdom\u00e9ny nebo podslo\u017eky s\u00a0obsahem, kter\u00fd je prezentovan\u00fd tak, jako \u017ee je sou\u010d\u00e1st\u00ed hlavn\u00ed \u010d\u00e1sti str\u00e1nky, ani\u017e byste si na to ned\u00e1vali po\u0159\u00e1dn\u00fd pozor nebo jste nebyli n\u011bjak zapojeni na prim\u00e1rn\u00ed webov\u00e9 str\u00e1nce. Na\u0161\u00ed radou je to, \u017ee jestli chcete m\u00edt opravdu velk\u00fd \u00fasp\u011bch ve vyhled\u00e1v\u00e1n\u00ed, mus\u00edte poskytovat obsah s\u00a0p\u0159idanou hodnotou, kter\u00fd je tvo\u0159en va\u0161imi vlastn\u00edmi silami a kter\u00e9 reflektuj\u00ed va\u0161i firmu a va\u0161e renom\u00e9,\u201c sd\u011blila spole\u010dnost Google ve sv\u00e9 trilogii Tweet\u016f.\u00a0Pro\u010d by tohle v\u016fbec n\u011bkdo d\u011blal? \u00a0T\u0159et\u00ed strany maj\u00ed velk\u00fd z\u00e1jem na tom, aby si navz\u00e1jem pronaj\u00edmaly firemn\u00ed subdom\u00e9ny k\u00a0tomu, aby z\u00edskaly v\u00fdhodu nad konkurenci, co se t\u00fd\u010de hodnocen\u00ed ve vyhled\u00e1v\u00e1n\u00ed, co\u017e jim m\u016f\u017ee pomoci z\u00edskat daleko v\u00edce provozu a p\u0159evod\u016f.\u00a0Google p\u0159ich\u00e1z\u00ed na to, jak tento probl\u00e9m zvl\u00e1dnout. \u00a0Webmaster a analytik trend\u016f John Mueller se tohoto t\u00e9matu dotkl b\u011bhem jeho Google Webmaster Central setk\u00e1n\u00ed b\u011bhem \u00fa\u0159edn\u00edch hodin 28. \u010dervna. B\u011bhem tohoto setk\u00e1n\u00ed nebo sp\u00ed\u0161e rozpravy, Mueller uvedl: \u201eV\u00edm, \u017ee ti hlavn\u00ed hr\u00e1\u010di ve Vyhled\u00e1v\u00e1n\u00ed na Google o tomhle ur\u010dit\u00e9m t\u00e9matu hodn\u011b mluvili u\u017e n\u011bjakou dobu, aby se pokusili naj\u00edt n\u011bjak\u00fd zp\u016fsob, jak vlastn\u011b tohle spr\u00e1vn\u011b zvl\u00e1dnout. T\u00edm \u201espr\u00e1vn\u00fdm zvl\u00e1dnut\u00edm\u201c si nemysl\u00edm, \u017ee bychom m\u011bli zach\u00e1zet s\u00a0t\u011bmito praktikami jako se spamem a jednodu\u0161e je odstranit ze v\u0161ech subdom\u00e9n, proto\u017ee ve skute\u010dnosti se nejedn\u00e1 o spam. Je to jenom takov\u00fd druh obchodn\u00edch str\u00e1nek, affiliate str\u00e1nek, kter\u00e9 jsou hostov\u00e1ny na webov\u00e9 str\u00e1nce jin\u00e9ho. Mo\u017en\u00e1 t\u00edm spr\u00e1vn\u00fdm p\u0159\u00edstupem je nalezen\u00ed zp\u016fsobu, kter\u00fd by vy\u0159e\u0161il, co je vlastn\u011b prim\u00e1rn\u00edm t\u00e9matem t\u00e9to webov\u00e9 str\u00e1nky a zam\u011b\u0159it se rad\u011bji na tohle a pot\u00e9 zanechat tyhle v\u0161echny ostatn\u00ed v\u011bci na druh\u00e9 stran\u011b.\u201c\u00a0Mueller pot\u00e9 je\u0161t\u011b dodal: \u201eKdy\u017e dojde na kvalitu, sna\u017e\u00edme se d\u00edvat na kvalitu celkov\u00e9 webov\u00e9 str\u00e1nky. Tak\u017ee, pokud n\u011bkter\u00e9 ur\u010dit\u00e9 \u010d\u00e1sti webov\u00e9 str\u00e1nky jsou opravdu n\u00edzk\u00e9 kvality\u2026tak pot\u00e9 v\u00a0celku by to mohlo degradovat kvalitu cel\u00e9 webov\u00e9 str\u00e1nky, by\u0165 jen o trochu.\u201c\u00a0Pro\u010d by n\u00e1s to m\u011blo zaj\u00edmat. \u00a0Pro firmy, kter\u00e9 zva\u017euj\u00ed, \u017ee budou pou\u017e\u00edvat subdom\u00e9nu jin\u00e9 entity k\u00a0hostov\u00e1n\u00ed jejich obsahu, Google si je v\u011bdom t\u011bchto praktik. I kdy\u017e tato strategie pr\u00e1v\u011b nyn\u00ed neporu\u0161uje \u017e\u00e1dn\u00e9 pravidla ani p\u0159\u00edru\u010dky, spole\u010dnost tak trochu mohla taky \u0159\u00edci to v\u0161e, co je naps\u00e1no v\u00fd\u0161e, jin\u00fdmi slovy a to: \u201epokra\u010dujte na vlastn\u00ed riziko.\u201c\u00a0Pro firmy, kter\u00e9 se sna\u017e\u00ed pronajmout jejich subdom\u00e9ny t\u0159et\u00edm stran\u00e1m, Muellerovo stanovisko m\u016f\u017ee napov\u00eddat, \u017ee pokud t\u0159et\u00ed strana hostuje n\u00edzko-kvalitn\u00ed obsah na va\u0161\u00ed dom\u00e9n\u011b, tak pot\u00e9 celkov\u00e9 hodnocen\u00ed va\u0161\u00ed webov\u00e9 str\u00e1nky m\u016f\u017ee b\u00fdt negativn\u011b ovlivn\u011bno.                                                                                                                                                                                                                                                                                                                                                                                                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