[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.byma.cz\/nova-studie-objasnuje-faktory-ktere-stoji-za-dobrym-umistenim-internetovych-obchodu-pri-vyhledavani\/#Article","mainEntityOfPage":"https:\/\/www.byma.cz\/nova-studie-objasnuje-faktory-ktere-stoji-za-dobrym-umistenim-internetovych-obchodu-pri-vyhledavani\/","headline":"Nov\u00e1 studie objas\u0148uje faktory, kter\u00e9 stoj\u00ed za dobr\u00fdm um\u00edst\u011bn\u00edm internetov\u00fdch obchod\u016f p\u0159i vyhled\u00e1v\u00e1n\u00ed","name":"Nov\u00e1 studie objas\u0148uje faktory, kter\u00e9 stoj\u00ed za dobr\u00fdm um\u00edst\u011bn\u00edm internetov\u00fdch obchod\u016f p\u0159i vyhled\u00e1v\u00e1n\u00ed","description":"Studie jsou zaj\u00edmav\u00fdm zdrojem informac\u00ed a lze je vyu\u017eit\u00ed pro zlep\u0161en\u00ed v\u00fdsledk\u016f i strategie. S\u00a0jednou nyn\u00ed p\u0159ich\u00e1z\u00ed i Searchmetrics, kter\u00fd se zam\u011b\u0159il na oblast internetov\u00e9ho prodeje a webov\u00e9 str\u00e1nky, kter\u00e9 do t\u00e9to oblasti spadaj\u00ed. C\u00edlem studie bylo zji\u0161t\u011bn\u00ed faktor\u016f, kter\u00e9 posouvaj\u00ed internetov\u00e9 obchody na p\u0159edn\u00ed p\u0159\u00ed\u010dky vyhled\u00e1v\u00e1n\u00ed a jejich n\u00e1sledn\u00e9 vyu\u017eit\u00ed. \u00a0 Pod\u00edvejme si na […]","datePublished":"2026-05-24","dateModified":"2026-05-24","author":{"@type":"Person","@id":"https:\/\/www.byma.cz\/author\/#Person","name":"","url":"https:\/\/www.byma.cz\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/a6945111a6684c356ffa2edea93eeeab9450e38d2439d8ecd0a625f734db9218?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/a6945111a6684c356ffa2edea93eeeab9450e38d2439d8ecd0a625f734db9218?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"byma.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"url":"https:\/\/www.byma.cz\/nova-studie-objasnuje-faktory-ktere-stoji-za-dobrym-umistenim-internetovych-obchodu-pri-vyhledavani\/","wordCount":304,"articleBody":"\tStudie jsou zaj\u00edmav\u00fdm zdrojem informac\u00ed a lze je vyu\u017eit\u00ed pro zlep\u0161en\u00ed v\u00fdsledk\u016f i strategie. S\u00a0jednou nyn\u00ed p\u0159ich\u00e1z\u00ed i Searchmetrics, kter\u00fd se zam\u011b\u0159il na oblast internetov\u00e9ho prodeje a webov\u00e9 str\u00e1nky, kter\u00e9 do t\u00e9to oblasti spadaj\u00ed. C\u00edlem studie bylo zji\u0161t\u011bn\u00ed faktor\u016f, kter\u00e9 posouvaj\u00ed internetov\u00e9 obchody na p\u0159edn\u00ed p\u0159\u00ed\u010dky vyhled\u00e1v\u00e1n\u00ed a jejich n\u00e1sledn\u00e9 vyu\u017eit\u00ed.\t\u00a0\tPod\u00edvejme si na ty nejzaj\u00edmav\u011bj\u0161\u00ed a nejd\u016fle\u017eit\u011bj\u0161\u00ed: \t\tJen 3 % z\u00a010 nejlep\u0161\u00edch internetov\u00fdch obchod\u016f vyu\u017e\u00edv\u00e1 Google Adsense nebo Adlinks\t\tInternetov\u00e9 obchody, kter\u00e9 se nach\u00e1zej\u00ed mezi 20 nejlep\u0161\u00edmi v\u00fdsledky, maj\u00ed m\u00e9n\u011b ne\u017e t\u0159etinu pr\u016fm\u011brn\u00fdch Social Signals\t\tVelikost internetov\u00fdch obchod\u016f mezi nejlep\u0161\u00edmi 10 je a\u017e o 30 % v\u011bt\u0161\u00ed, ne\u017eli je pr\u016fm\u011br ve v\u0161ech oblastech\t\tPo\u010det interaktivn\u00edch element\u016f u vysoce hodnocen\u00fdch internetov\u00fdch obchod\u016f je v\u011bt\u0161\u00ed t\u00e9m\u011b\u0159 o 40 % ne\u017e je b\u011b\u017en\u00e9 v\u00a0Searchmetrics anal\u00fdze\t\tPod\u00edv\u00e1me-li se na 10 nejlep\u0161\u00edch v\u00fdsledk\u016f p\u0159i vyhled\u00e1v\u00e1n\u00ed, v\u011bt\u0161inou maj\u00ed o v\u00edce jak 70 % polo\u017eek na jedn\u00e9 str\u00e1nce oproti v\u00fdsledk\u016fm anal\u00fdzy\t\tV\u00a0prost\u0159ed\u00ed internetov\u00e9ho prodeje maj\u00ed prvn\u00ed URL adresy ve vyhled\u00e1v\u00e1n\u00ed Googlu o v\u00edce ne\u017e 70 % intern\u00edch odkaz\u016f v\u00a0porovn\u00e1n\u00ed s\u00a0v\u00fdsledky v\u00fd\u0161e zm\u00edn\u011bn\u00e9 anal\u00fdzy\t\tInternetov\u00e9 obchody v\u00a0top 10 maj\u00ed a\u017e na vz\u00e1cn\u00e9 v\u00fdjimky TLD dom\u00e9nu .com.\t\tVideo nen\u00ed u internetov\u00fdch obchod\u016f tak d\u016fle\u017eit\u00e9 jako u klasick\u00fdch webov\u00fdch str\u00e1nek. Jen 35 % z\u00a0top 10 e-shop\u016f vyu\u017e\u00edv\u00e1 na sv\u00e9m webu videa.\t\tPo\u010det slov u URL adres internetov\u00fdch obchod\u016f je p\u0159ibli\u017en\u011b o 25 vy\u0161\u0161\u00ed, ne\u017e je b\u011b\u017en\u00fd pr\u016fm\u011br                                                                                                                                                                                                                                                                                                                                                                                                "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Nov\u00e1 studie objas\u0148uje faktory, kter\u00e9 stoj\u00ed za dobr\u00fdm um\u00edst\u011bn\u00edm internetov\u00fdch obchod\u016f p\u0159i vyhled\u00e1v\u00e1n\u00ed","item":"https:\/\/www.byma.cz\/nova-studie-objasnuje-faktory-ktere-stoji-za-dobrym-umistenim-internetovych-obchodu-pri-vyhledavani\/#breadcrumbitem"}]}]